Indie Martha Stewart

Megan Reardon started blogging as a simple way to keep track of things that she found on the Internet. From there her posts and documenting of the craft work she did exploded into over 4,000 unique visitors a day. While that took some time, it's pretty remarkable how popular Reardon has become -- just by putting up pictures and posts of things she's created while crafting or other peoples work that she liked. I think the title of her blog, "not martha," is also a little humorous. In a way she is like Martha Stewart (whom I assume she's referring to in her title) by doing all these crafts and sharing her insight with the public, but on the other hand

"Whatever catches my attention and makes me want to mark it to remember later on. There are lots of things I look at regularly that I forget to link to because it seems too familiar in my own head."

Reardon is more like an indie martha stewart because her craft work and suggestions are more artistic and unique. She seems to cater towards women with most of her suggestions (ie. purses, candles, sweaters, etc.). She also posts things that appeal to her.

She seems to be pretty humble with the success of her blog. In at least two parts Reardon mentions how surprised she is by the success, and also that she truly wanted to use the blog to keep track of her projects. It was kind of refreshing to learn that she doesn't have any writing experience and actually hated writing in school. I think this helps with blogging because she keeps her posts short/informative and to the point.